MiMù is the union of two surnames initials, Michieli and Murer, surnames of mum and sons establishing a new bond that goes beyond the family relationship.
Starting her career as a teacher, Carla – the mother – discovered later a natural entrepreneurial inclination. At the end of the 70s’ she joined the children’s clothing family business . Carla used to divide her time between teaching, cutting and sewing for all collections to be done, choosing raw materials and then the most beautiful and hard work: being a mum to her children Marco and Elisa.
When her family decided to no longer run the company, Carla dedicated herself to her children putting aside her dreams hoping to return, perhaps one day, to the job she enjoyed that much.
As the years go by, Marco and Elisa grew up: Elisa became a mother and Carla a grandmother.
Today Carla is a young grandmother who likes things made according to tradition. As many grandmothers dealing with their first grandson, Carla started looking for quality natural fibers layettes and comfortable garments that put wellbeing in the first place. She tried to understand what the market offered and began to think about clothing she used to produce within her family business. A well defined idea of kidswear began to take shape in her mind; those clothes she wasn’t able to find in the market.
She exchanged views with Elisa and Marco who jokingly commented “if it doesn’t exist, why don’t we go for it?”. And that’s how, on November the 29th 2018, MiMù was founded.
Attention to comfort
Children must remain children. They should feel free to move, get dirty, feel good and be beautiful without constrictions: for this reason MiMù collections offer comfortable clothing with sophisticated non-thrivial elegance.
Children’s health
The skin is the organ through which our body connects to the outside world, this is why it’s crucial that everything coming in contact with our children’s skin is natural. For this reason we only choose to work with natural fibers such as cotton, linen, bamboo, milk fiber. All fabrics used by MiMù are made from these natural fibers that guarantee maximum breathability and have antibacterial and thermoregulating properties. Since the health of children is one of our core objectives, all industrial processes involved in manufacturing exclude any treatment that could alter the properties of our fabrics.
Made in Italy
All MiMù garments are entirely manufactured in Italy: it is a true and guaranteed made in Italy because all the production steps are carried out by local laboratories.
Reuse of Packaging
MiMù wondered: “Why spending energy and money on something that will then be thrown away?”
Our packaging is crafted with 100% natural materials with low environmental impact, respecting the three Rs: reduce, reuse, recycle.
Respecting the health of the environment
MiMù believes in a textile industry that looks forward to reduce its environmental impact in every production step, from the earth to the final product. We believe in companies that take care for the health of future generations and also for the health of our planet.
Attention to the workers conditions.
MiMù is strongly convinced profit should not be the only prior objective; a successful company should aim at promoting welfare for workers and the world around them. Mimù aims to produce garments that give comfort to children while respecting the environment as a whole and recognizing the right value to people who contribute with their work to the success of the project.
High quality innovative natural materials
MiMù constant research focuses on materials prioritizing certified natural high quality fabrics.
The same quality our company wants to offer to a large public: people who cares for sustainability issues and well-being matters.